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The List Realty ("we," "us," or "our") operates this website to provide information about off-market real estate opportunities in Kentlands, Gaithersburg, Maryland and the surrounding area. This Privacy Policy explains how we collect, use, share, and protect information when you visit our site or sign up for our insider list.
By using this site, you agree to the practices described in this policy. If you do not agree, please do not use the site or submit your information to us.
Information We Collect
We collect information in the following ways:
- Information you provide directly: When you complete our signup form, we collect your first name, last name, email address, phone number (if provided), budget range, and home-buying timeline.
- Information collected automatically: When you visit our site, we automatically collect certain information about your device and browsing behavior, including your IP address, browser type, pages visited, time spent on pages, links clicked, and referring website.
- Information from cookies and similar technologies: We use cookies, pixels, and similar tracking technologies to recognize your browser across visits and across other websites. See "Cookies & Tracking Technologies" below.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide information about off-market properties that may match your stated criteria
- Communicate with you about new listings, market updates, and related real estate services
- Operate, maintain, and improve our website
- Understand how visitors use our site so we can improve content and navigation
- Measure the effectiveness of our advertising campaigns
- Comply with legal obligations and protect our legal rights
Cookies & Tracking Technologies
Our website uses the following tracking technologies:
- Google Analytics: Helps us understand how visitors interact with our site, including which pages are viewed and how long visitors stay.
- Google Ads: Helps us measure the performance of our advertising and show relevant ads to people who have previously visited our site.
- Meta Pixel (Facebook/Instagram): Helps us measure the effectiveness of our advertising on Meta platforms and may be used to show our ads to visitors of this site when they use Facebook or Instagram.
These tools may place cookies on your device or use similar technologies to collect information about your visits to this and other websites. This information may be used to deliver advertisements that are more relevant to you, both on our site and elsewhere.
Most browsers allow you to control cookies through their settings. You can also opt out of interest-based advertising from many providers through the Digital Advertising Alliance or Network Advertising Initiative opt-out pages.
How We Share Information
We do not sell your personal information. We may share information in the following limited circumstances:
- With our team: Information you submit is shared with The List Realty's agents and staff for the purpose of responding to your inquiry and matching you with relevant properties.
- With service providers: We may share information with third-party vendors who help us operate our business, such as email and customer relationship management platforms, hosting providers, and analytics services. These providers are only permitted to use your information to provide services to us.
- Advertising platforms: As described above, we use tools like Meta Pixel and Google Ads, which may receive certain automatically-collected information (such as your browsing activity on our site) to help us measure and deliver advertising.
- For legal reasons: We may disclose information if required by law, or to protect the rights, property, or safety of The List Realty, our users, or others.
- Business transfers: If The List Realty is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Advertising & Retargeting
We use retargeting and remarketing technologies, including Meta Pixel and Google Ads remarketing tags. This means that after you visit our website, you may see ads from The List Realty on other websites and on social media platforms such as Facebook and Instagram.
These advertising platforms may use cookies or device identifiers to recognize that your browser or device has previously visited our site, even if you did not submit any personal information through our forms. You can manage your ad preferences directly through your Facebook ad settings and Google Ad Settings.
Your Choices & Rights
You have the following choices regarding your information:
- Unsubscribe: If you receive marketing communications from us, you can unsubscribe at any time using the link provided in those communications, or by contacting us directly.
- Access and correction: You may request a copy of the personal information we hold about you, or ask us to correct or delete it, by contacting us using the information below.
- Cookie controls: Most web browsers allow you to block or delete cookies through their settings. Note that blocking cookies may affect the functionality of this site.
Depending on where you live, you may have additional rights under applicable law, such as the right to know what personal information is collected about you, the right to request deletion, and the right to opt out of the sale or sharing of personal information. We do not sell personal information as defined under these laws.
Data Security
We take reasonable measures to protect the information you provide from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
This website is not directed at children under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a revised "Last updated" date. Your continued use of the site after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us at:
The List Realty
Kentlands, Gaithersburg, MD
Email: info@thelistrealty.com